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McDonald’s Menu Hacks: a Brilliant Marketing Revamp

McDonald’s Menu Hacks: a Brilliant Marketing Revamp

Strategies
By Serge Narkevich Off

In recent years McDonald’s has been focused on constantly updating its marketing strategy to match and conquer the rapidly changing… Continue Reading

What Is a Search Engine and How It Works

What Is a Search Engine and How It Works

Core Ideas
By The Editors Off

Google controls more than 60% of the global Internet search engine market. The system was created at Stanford University in… Continue Reading

Digital Transformation of IKEA

Digital Transformation of IKEA

Strategies
By Andrew Voronko Off

What does it mean for IKEA, one of the most well-known retail companies in the world, to go digital? IKEA… Continue Reading

Tencent: From Messenger to Global Domination

Tencent: From Messenger to Global Domination

Strategies
By The Editors Off

How Tencent transformed itself from Chinese online messenger to global all-around business

Best Buy: a Bit of Personality

Best Buy: a Bit of Personality

Strategies
By The Editors Off

How one of the biggest American retailers managed to survive, when others did not

IBM Revolution That Saved The Company

IBM Revolution That Saved The Company

Strategies
By The Editors Off

How tech giant failed to reinvent itself in time, but still managed to do it later

Recent Posts

  • McDonald’s Menu Hacks: a Brilliant Marketing Revamp
  • What Is a Search Engine and How It Works
  • Digital Transformation of IKEA
  • Tencent: From Messenger to Global Domination
  • Best Buy: a Bit of Personality

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Recent Posts

  • McDonald’s Menu Hacks: a Brilliant Marketing Revamp
  • What Is a Search Engine and How It Works
  • Digital Transformation of IKEA
  • Tencent: From Messenger to Global Domination
  • Best Buy: a Bit of Personality

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