McDonald’s Menu Hacks: a Brilliant Marketing Revamp
In recent years McDonald’s has been focused on constantly updating its marketing strategy to match and conquer the rapidly changing… Continue Reading
What Is a Search Engine and How It Works
Google controls more than 60% of the global Internet search engine market. The system was created at Stanford University in… Continue Reading
Digital Transformation of IKEA
What does it mean for IKEA, one of the most well-known retail companies in the world, to go digital? IKEA… Continue Reading
Tencent: From Messenger to Global Domination
How Tencent transformed itself from Chinese online messenger to global all-around business
Best Buy: a Bit of Personality
How one of the biggest American retailers managed to survive, when others did not
IBM Revolution That Saved The Company
How tech giant failed to reinvent itself in time, but still managed to do it later